The City of Mayville had total fund balance in its General Fund of $200,000 on December 31, 2019. The City of Maysville's General Fund balance sheet for its December 31, 2019 year end shows inventory of $28,000 and prepaid rent of $10,000. The City also had $60,000 of outstanding encumbrances in its General Fund at year-end. In December 2019, a grantor provided the City with $42,000 that must be used to pay musicians who perform in the City's series of summer concerts in the park during 2020. How much should the city report as nonspendable fund balance in its General Fund on December 31, 2019?
Answers
Answer:
$38,000
Explanation:
Based on the information given we were told that the City General Fund balance sheet for the month of December 31, 2019 shows that inventory had the amount of $28,000 while prepaid rent has the amount of $10,000 which means that the amount of money that city will report as NOSPENDABLE fund balance in their general fund on December 31,2019 will be $38,000 calculated as ($28,000+$10,000).
Related Questions
The DuPont equation shows that a firm's return on equity (ROE) is determined by three factors: net profit margin, total asset turnover, the return on assets (ROA). operating profit margin, return on assets (ROA), and the total assets turnover. net profit margin, total asset turnover, and the equity multiplier. return on assets (ROA), total assets turnover, and the equity multiplier.a. net profit margin, total asset turnover, the return on assets (ROA).b. operating profit margin, return on assets (ROA), and the total assets turnover.c. net profit margin, total asset turnover, and the equity multiplier.d. return on assets (ROA), total assets turnover, and the equity multiplier.
Answers
Option D, which includes return on assets (ROA), total assets turnover, and the equity multiplier. These three factors are used in the DuPont equation to determine a firm's return on equity (ROE).
The DuPont equation is a financial ratio that helps investors and analysts understand the factors that contribute to a company's ROE. ROE is a measure of a firm's profitability that shows how much profit it generates with each dollar of shareholders' equity.
The DuPont equation breaks down ROE into three components: net profit margin, total asset turnover, and the equity multiplier. However, option A, which includes net profit margin, total asset turnover, and the return on assets (ROA), and option C, which includes net profit margin, total asset turnover, and the equity multiplier, are not the correct answers.
Option B, which includes operating profit margin, return on assets (ROA), and total assets turnover, is not the main answer to the question because it does not include the equity multiplier. The equity multiplier is a financial ratio that shows how much debt a company uses to finance its assets, and it is an important factor in calculating ROE.
Therefore, the main answer to the question is option D, which includes return on assets (ROA), total assets turnover, and the equity multiplier. These three factors are used to calculate ROE in the DuPont equation and provide valuable insights into a company's financial health.
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In 2-5 paragraphs, discuss the process you would use to determine whether Internet resources are suitable and reliable sources of information.
Answers
how evade taxes pls tell me how to evade taxes i am only nine years old and need not pay taxes cause i hate taxes, taxes are for nerds
Answers
Answer:
you simply cease to do your legal documentation
Explanation
you dont have taxes until u have a job
Select the correct answer.
Dorothy works as an accountant for a successful advertising firm. While recording financial transactions, Dorothy keeps rechecking the figures in
order to avoid misstating assets and liabilities. Which element of internal accounting controls relates to Dorothy's method?
Answers
Answer:
B. risk assessment
Explanation:
The first step in developing the conceptual model using ER diagrams is to ________.
A - complete the initial ER diagram
B - identify, analyze, and refine the business rules
C - define the attributes, primary keys, and foreign keys for each of the entities
D - normalize the entities
Answers
The first step in developing the conceptual model using ER diagrams is to identify, analyze, and refine the business rules.
This involves understanding the requirements and objectives of the system being modeled and capturing the rules and constraints that govern the relationships between entities. By identifying and analyzing the business rules, you can ensure that the conceptual model accurately represents the real-world relationships and processes of the system.
This step lays the foundation for creating the ER diagram by providing a clear understanding of the entities, their attributes, and the relationships among them. Once the business rules are defined and refined, they can guide the subsequent steps of completing the initial ER diagram, defining the attributes and keys, and normalizing the entities.
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according to the latest data, about 5% of smartphones are lost each year. true or false
Answers
The most recent statistics show that 5% of smartphones are lost annually. This statement is false.
According to the latest data, the statement that about 5% of smartphones are lost each year is not accurate. The actual percentage of smartphones lost each year varies depending on the source and methodology used to collect the data. However, the figure of 5% is higher than what is typically reported.
Several studies and surveys conducted in recent years have provided insights into smartphone loss rates. For example, a study conducted by Lookout Mobile Security in 2018 found that the loss rate for smartphones was around 4% globally. Another survey conducted by Pew Research Center in 2019 reported that 7% of respondents had lost their smartphones within the previous year.
It's important to note that smartphone loss rates can vary based on factors such as geographic location, individual behavior, and user demographics. Additionally, advancements in smartphone security features, such as biometric authentication and remote tracking, have contributed to a decrease in the overall loss rate over time.
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why is it often difficult for economic sanctions to be effective?
Answers
Finally, sanctions require broad international consensus and cooperation, which can be difficult to achieve, particularly when countries have differing geopolitical interests and priorities.
Economic sanctions are often difficult to be effective due to several reasons. First, sanctions can lead to unintended consequences and harm innocent populations, especially when targeting a country's economy. Second, sanctioned countries may find ways to evade or circumvent the restrictions by engaging in illicit trade or forming alliances with other nations. Third, powerful countries may have limited influence over the target nation's policies and decision-making processes. Fourth, global interdependencies and trade networks make it challenging to isolate a specific country without impacting other nations. Finally, sanctions require broad international consensus and cooperation, which can be difficult to achieve, particularly when countries have differing geopolitical interests and priorities.
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Which of the following is an example of sustainable farming
Answers
Sustainable farming focuses on producing long-term crops and livestock, while also having minimal effects on the environment.
What is the relationship between sample size and false conclusions in market research?
Answers
The relationship between sample size and false conclusions in market research is- The larger your sample size, the less chance there is to draw a false conclusion.
What do you mean by sample size?
It takes consideration and logical reasoning to choose the appropriate sample size for your market research survey, but it's not a complex process. You only need as many respondents to your survey as are actually required. A sample of 300–400 will often be sufficient for most uses.The margin of error reduces with sample size. The margin of error rises as population variability does as wellThe phrase "sample size" in marketing research refers to the total number of participants in the study. Statistics like age, gender, and geographic region are taken into account while selecting the sample for research. Samples might either be general or detailed.To know more about sample size here
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interest groups can be classified as economic, noneconomic, and
Answers
Interest groups can be classified as economic, noneconomic, and public interest groups.
Interest groups are organizations that aim to influence public policy and advocate for specific causes or interests. Economic interest groups represent the economic interests of individuals or organizations, such as business associations, trade unions, or professional organizations. They focus on issues related to business, labor, trade, taxation, and economic regulations. Noneconomic interest groups, on the other hand, advocate for causes or issues that are not primarily related to economic matters. These groups can include environmental organizations, civil rights groups, social justice organizations, religious organizations, and cultural or recreational associations. Public interest groups are a broader category that encompasses organizations advocating for policies and issues that benefit the general public or society as a whole. They often work on topics such as consumer protection, human rights, education, healthcare, and the environment.
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Which strategy requires a high level of understanding of what consumers value? a. Leadership Focus b. Cost-Leadership ences c. Focused-Differentiation d. Cost-Focus e. Differentiation
Answers
Option C. Focused-Differentiation. This strategy requires a high level of understanding of what consumers value because it involves offering unique and valuable products or services that appeal to a specific, targeted group of consumers.
By understanding what consumers in this target market value, a company can tailor its offerings and differentiate itself from competitors, thereby appealing to customers' specific needs and preferences.
Focused-Differentiation is a market strategy that involves offering unique and valuable products or services to a narrow, well-defined segment of consumers. This strategy is often used by companies that want to differentiate themselves from competitors and establish a strong brand image. To be successful with this strategy, companies need to have a deep understanding of the values, needs, and preferences of the target market.
For example, a luxury car manufacturer might use focused-differentiation by creating high-end vehicles that appeal to a specific, affluent segment of consumers. These consumers may value exclusivity, performance, and luxury, and are willing to pay a premium for these attributes. By offering vehicles that are designed with these specific values in mind, the car manufacturer can differentiate itself from other luxury car brands and attract a loyal customer base.
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When the boy tells the merchant that he is going to be leaving to return to his country to buy sheep, he asks for the merchant's blessing. What does the merchant say about the boy's
Answers
In the story “The Alchemist,” when the boy tells the merchant that he is going to be leaving to return to his country to buy sheep, he asks for the merchant's blessing. The merchant tells the boy that he doesn't need his blessing. However, he wishes him good luck and says, "I hope that you will return with good news.
The Alchemist is a novel written by Paulo Coelho. The story revolves around the journey of a young shepherd boy named Santiago who desires to find his personal legend and fulfill his dreams. As he sets out on his journey, he meets different people and faces various challenges. These experiences teach him important life lessons that help him in his quest for his personal legend.
The merchant is one of the characters the boy meets on his journey. The boy sells wool to the merchant and works for him for a year. During this time, the boy learns a lot from the merchant about business and other things. When the boy tells the merchant that he is going back to his country to buy sheep, he asks for the merchant's blessing.
However, the merchant says that he doesn't need his blessing. Instead, he wishes him good luck and says, "I hope that you will return with good news."The merchant's response to the boy's request for his blessing shows that he trusts the boy and believes in him. It also shows that he respects the boy's decision and wishes him well on his journey.
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A credit card company advertises an APR of 14.7%, compounded daily. What
is the effective interest rate? Round your answer to two decimal places.
Answers
Answer:
16%
Explanation:
Effective interest rate = (1 + i/m)^m - 1
= (1 + 0.147/365)^365 - 1
= 0.1583
= 0.16 = 16%
you are currently investing your money in a bank account which has a nominal annual rate of 7.23 percent, compounded annually. how many years will it take for you to double your money?
Answers
9.96 years will it take for you to double your money.
To find out how many years it will take for you to double your money with a nominal annual rate of 7.23%, compounded annually, you can use the Rule of 72. The Rule of 72 is a simple formula that helps you estimate how long it will take for an investment to double in value.
The formula is:
72 / Interest Rate = Number of Years to Double
In this case, the interest rate is 7.23%, so the formula would be:
72 / 7.23 = 9.96
Therefore, it will take approximately 9.96 years for your money to double in value with a nominal annual rate of 7.23%, compounded annually.
Here is the step-by-step explanation:
1. Start with the Rule of 72 formula: 72 / Interest Rate = Number of Years to Double
2. Plug in the given interest rate: 72 / 7.23 = Number of Years to Double
3. Solve for the number of years: 72 / 7.23 = 9.96
4. Round to the nearest hundredth: 9.96 years
So the answer is 9.96 years.
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How would a two percent rise in interest rates most likely affect new housing?
Answers
A two percent rise in interest rates would most likely affect new housing by making the price of the houses fall in the long run.
As the interest rate of possessing a mortgage rises, many individuals would not afford a house with a mortgage.
Subsequently, as people are shying away from possessing mortgages with high-interest rates, home investors and sellers need to reduce their house prices to attract buyers.
Hence, in this case, it is concluded that a two percent rise in interest rates would most likely affect new housing by making the price of the houses reduce in the long run.
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The term ___________________ describes the proportion of deposits that the bankmust hold in the form of reserves that are not loaned out or invested in bonds.A. reserve ratioB. reserve fundsC. term depositsD. bond reserves
Answers
The term reserve ratio describes the proportion of deposits that the bank must hold in the form of reserves that are not loaned out or invested in bonds. Option A is correct.
The reserve ratio – also referred to as bank reserve ratio, bank reserve requirement, or cash reserve ratio – can be defined as the percentage of deposits a financial institution must hold in reserve as cash. The institution that determines the required amount of reserve ratio is the central bank. A bank’s reserve usually consists of money that is held in its vault. Banks also have cash kept in their account at the central bank. The reserve ratio helps ensure that banks have enough liquidity to meet their financial obligations and maintain stability.
Thus, reserve ratio describes the proportion of deposits that the bank must hold in the form of reserves that are not loaned out or invested in bonds. Option A is correct.
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Example of a "brand symbol" includes all of the following except: O A. date of manufacture on Coca-Cola cans. B. three-pronged Mercedes star. C. McDonald's golden arches. D.non-word marks such as the Nike swoosh. O E. the wave that appears on red Coke cans and bottle labels.
Answers
An example of a "brand symbol" that is not included among the options provided is option A: the date of manufacture on Coca-Cola cans.
A brand symbol is a visual representation or logo that represents a brand and helps to identify and distinguish it from competitors. It is a visual element that embodies the brand's identity and serves as a recognizable and memorable symbol for consumers.
B. Three-pronged Mercedes star: The three-pronged star logo is the brand symbol for the luxury automobile manufacturer Mercedes-Benz. It is a prominent and recognizable symbol associated with the brand.
C. McDonald's golden arches: The golden arches are a well-known brand symbol of the fast-food chain McDonald's. They are an iconic and instantly recognizable symbol of the brand worldwide.
D. Non-word marks such as the Nike swoosh: Non-word marks are symbols or logos that do not rely on text or words to represent the brand. The Nike swoosh is an example of a non-word mark and is a recognizable symbol associated with the sportswear brand Nike.
Therefore, the correct answer is option A.
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Kent works in the public relations department of his company. He sends a news release about a new product offering to several newspapers and television stations. Kent knows from past experience that even when the media use his news releases, they often release the information at inopportune times. They will also sometimes cut out what Kevin believes are the most important points to make the news fit. However, Kent accepts these disadvantages because free publicity offers the advantage of
Answers
Answer:
The answer is "credibility".
Explanation:
In this scenario, free advertising offers a reputation benefit. When this journal advertises openly, it's also considered reliable by the targeted customers like, it is in news form while charging something. Therefore, Kent finds that improper transmission of time information to be a drawback since it recognizes that its product and company would still be credible.
People are known to have different qualities. Kent accepts these disadvantages because free publicity offers the advantage of Credibility.
Credibility is known to be a characteristic of an individual who is said to be noted by others to be a trusted advisor, believable, and confident as they tend to show a high level of expertise in a specific field.A lot of traits are said to be of influential behaviors are known to be linked with with high credibility. Kent acceptance shows that free publicity gives some measure of Credibility.
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Select the TWO False statements about the Design Thinking Process:
Question 1 options:
The Empathize phase tests solutions to users' problems.
Building Prototypes is the final phase of the Design Thinking Process.
Assumptions are challenged and ideas are created in the Ideate phase.
Problem statements are written in the Define phase.
Answers
Design thinking process is human made process which uses ideas of different personnel and then craft a strategy to promote business.
It is non linear process which understands user preferences and then craft a strategy.
The false statements for design thinking process are :
Building prototypes in the final phase of the design Thinking process.
Assumptions are challenged and ideas are created in the ideate phase.
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Mandatory government spending includes which of the following?
a. Infrastructure and science
b. Social Security and Medicare
c. Healthcare and military
d. Education and agriculture
Answers
Social Security and Medicare is the Mandatory government spending. Hence, option B is correct.
What does government spending include?The federal government spends money on many different things, including Social Security and Medicare as well as military hardware, upkeep of the country's roadways, construction development, research, and education. These expenses can be divided into two groups: necessary and discretionary.
Examples of obligatory spending include contributions to entitlement systems like Social Security and Medicare as well as required interest payments on the national debt. Nearly two thirds of all federal spending is accounted for through mandatory spending.
Thus, option B is correct.
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the table contains the supply and demand schedule for bluefin tuna. suppose all countries agree to limit tuna fishing to a total of 15,000 tons per year through a strictly enforced licensing program for fishermen. price per pound quantity demanded (tons) quantity supplied(tons) $11.80 12,000 27,000 $11.35 15,000 24,000 $10.90 18,000 21,000 $10.45 21,000 18,000 $10.00 24,000 15,000 $9.55 27,000 12,000 at the new fishing quota, what is the quota rent per pound of bluefin tuna? $ suppose the average fisherman can catch 200,000 pounds of bluefin tuna every year ( 100 tons). what is the value of a bluefin tuna fishing license? $
Answers
We must first establish the demand equilibrium price under the new quota in order to calculate the rent per pound of bluefin tuna. Thus, a bluefin tuna fishing license is worth $90,000.
According to the table, the quantity given at a price of $10.00 per pound is equivalent to the quantity sought at a total fishing limit of 15,000 tons. As a result, under the new quota, the equilibrium price is $10.00 per pound.
In order to provide the fish, we must discover the difference between the equilibrium price and the minimal supply price. In this instance, 27,000 tons of tuna may be provided for the minimum supply price of $9.55 per pound. Thus, the price of the quota per pound of bluefin tuna is:
Quota Rent = Equilibrium Price - Minimum Supply Price
Quota Rent = $10.00 - $9.55
Quota Rent = $0.45 per pound
Value of Fishing License = Quota Rent per Pound x Amount of Tuna per License
Value of Fishing License = $0.45 x 200,000
Value of Fishing License = $90,000
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Correct Question:
The table contains the supply and demand schedule for bluefin tuna. suppose all countries agree to limit tuna fishing to a total of 15,000 tons per year through a strictly enforced licensing program for fishermen. price per pound quantity demanded (tons) quantity supplied(tons) $11.80 12,000 27,000 $11.35 15,000 24,000 $10.90 18,000 21,000 $10.45 21,000 18,000 $10.00 24,000 15,000 $9.55 27,000 12,000 at the new fishing quota, what is the quota rent per pound of bluefin tuna? $ suppose the average fisherman can catch 200,000 pounds of bluefin tuna every year ( 100 tons). what is the value of a bluefin tuna fishing license? $
Mary is a stay-at-home mother whose husband died. She has two small
children to care for, and her husband was the primary wage earner for their
family. What Social Security benefits would care for Mary and her children?
A) retirement benefits
B) disability benefits
C) survivor’s benefits
D) worker’s compensation
Answers
Answer:
The answer that I think would be correct is option C (survivors benefits)
Explanation:
Retirement benefits definition: a form of social insurance payment made by the US Social Security (for age 62 and older) considering that Mary has two small kids, she probably isn't that old.
Disability benefits: in order to be eligible, you have to be unable to do regular or customary work for at least right days. Considering the fact that Mary is a stay at home mother then she wouldn't be employed.
Survivors benefit: this allows a retiree to ensure after death, a continuous lifetime annuity for their dependents.
Workers compensation: provision of benefits to employees who suffered work related injuries. Mary's husband most likely didn't die in the work place.
A country produces 3000 new capital goods in a week. 500 of those replace worn out capital goods. what is the net investment made?
Answers
A country produces 3000 new capital goods in a week. 500 of those replace worn out capital goods. The net investment made is 2500.
An asset or object acquired with the intention of creating income or recognition is referred to as an investment. A purchase of goods that are not consumed right away but will be utilized to create wealth down the road is referred to as an investment in an economic outlook.
A company makes a capital investment when it buys tangible assets to utilize in achieving its long-term goals and objectives. Among the assets that are bought as capital investments are real estate, factories, and equipment.
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According to Maslow, what must happen before people start trying to satisfy growth needs?
A) They must satisfy deficiency needs.
B) The must develop wisdom.
C) They must develop motivation.
D) They must satisfy higher-order needs.
Answers
c is my guess
Explanation:
Next, 2 cases will be presented that must be analyzed and where you will use the
concepts of mixed melting point, purity, etc. This must be documented in the part of the
conclusion of the report.
Case #l: A student performs two melting point media on a product
crystalline. In a determination, the capillary tube contains a sample of
approximately 1 to 2 mm in height and the melting range is 141°C to 142°C. In the
another determination, the height of the sample is 4 to 5 mm, and the melting range is
found at 141°C - 145°C. Explain the wider range of observed melting point
for the second sample. The melting point reported in the literature for the compound
is 143°C.
me
Case #2: You have an unknown compound found to be 120°C - 122°C,
based on the physical characteristics it is suspected that the unknown could be acid
Benzoic or succinic anhydride. Mixed melting point test was performed
found that the temperature range was 121°C - 123°C. Indicate the necessary steps
to determine identity and cal could be the same (explain).
Answers
In Case #1, the wider melting point range in the second determination suggests the presence of impurities or a mixture of compounds.
In Case #2, the mixed melting point falls within the suspected compounds' range, requiring further tests and comparisons to determine the identity of the unknown compound.
In Case #1, the wider range of observed melting points in the second determination can be attributed to the presence of impurities or a mixture of compounds within the sample. This suggests that the second sample is less pure compared to the first sample and may contain other substances with lower or higher melting points.
In Case #2, the mixed melting point test result falls within the range of the suspected compounds, benzoic acid and succinic anhydride. To determine the identity of the unknown compound, further steps can be taken. First, a comparison of the physical properties of the unknown compound with the known properties of benzoic acid and succinic anhydride can be made.
This includes considerations such as solubility, odor, and appearance. Additionally, other tests like chemical reactions or spectroscopic analysis can be conducted to confirm the identity of the compound. The final identification should be based on a comprehensive evaluation of all the data obtained from various tests and comparisons, ensuring a reliable determination of the unknown compound.
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Technology allows firms to listen to customers' wants, track their purchases, provide them with better service, and give them more access to information.
Answers
Answer:
This is true
Explanation:
With the recent development in modern communication technologies, communication with customers is is now very easy and yet very sophisticated. The advent of modern day communication in business like the internet and online shopping had now made it possible for a customer to communicate their wants easily to the seller and also make purchase, track their purchase and easily access more information about their seller and their purchase all from the comfort of their homes.
What are the deductibility of expenses for employees compared
with the rules of self employed person.
Answers
The deductibility of expenses for employees and self-employed individuals differs in terms of eligibility criteria and limitations. Employees can generally deduct certain work-related expenses if they itemize deductions and meet specific requirements. Self-employed individuals, on the other hand, have more flexibility in deducting business expenses but must meet the criteria outlined by the Internal Revenue Service (IRS) to claim deductions.
Employees can deduct certain work-related expenses as long as they itemize deductions on their tax returns. These expenses are subject to certain limitations and must meet specific requirements set by the IRS. Eligible expenses may include unreimbursed business expenses, such as travel, transportation, and professional development costs. However, there are certain limitations and thresholds for these deductions, and they must be necessary and ordinary expenses directly related to the employee's job.
For self-employed individuals, the rules regarding deductibility of expenses are generally more flexible. Self-employed individuals can deduct business expenses that are both necessary and ordinary for their trade or business. These expenses can include items such as office rent, supplies, equipment, marketing costs, and professional services. However, it is important to note that the expenses claimed must be directly related to the individual's self-employment activities and must be documented with appropriate records and receipts.
In conclusion, while both employees and self-employed individuals may be able to deduct certain expenses, there are differences in terms of eligibility criteria and limitations. Employees must meet specific requirements and itemize deductions, while self-employed individuals have more flexibility in deducting business expenses that are necessary and ordinary for their trade or business. It is advisable for individuals to consult with a tax professional or refer to the IRS guidelines for detailed information on deductibility of expenses based on their employment status.
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How different would your life be if there weren't social media platforms? Would your life improve? What would you miss?
Answers
Answer:
I think it would improve because then people will be more interactive and social and everyone will be way more kind and I think its just way better in every way be social media is addicting to people. do yee. =)
Answer:
It will improve
Explanation:
Because the the citizen will be more caring to other things. I think there isn't a thing that we would miss
when the original tenant of real property subleases the property to a third party (sublessee), who is responsible for the payment of the rent to the owner of the property?\
Answers
In a sublease agreement, the original tenant (sublessor) remains responsible for the payment of rent to the owner of the property, even though they have subleased the property to a third party (sublessee).
This means that the sublessor is ultimately liable for any unpaid rent, regardless of whether the sublessee has paid them.
However, the sublease agreement may specify that the sublessee is responsible for paying rent directly to the property owner. In such cases, the sublessee becomes the tenant of the property owner, and the sublessor is no longer responsible for the payment of rent.
It is important for both the sublessor and sublessee to carefully review and understand the terms of the sublease agreement, including any clauses related to rent payment, to avoid any potential legal or financial issues.
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The economic concept of liquidity is important in digital advertising because:
Digital advertising is a marketplace
Liquidity measures how quickly an asset can be converted to cash
Healthy marketplaces require liquidity
All answers apply
Answers
The economic concept of liquidity is important in digital advertising because digital advertising is a marketplace, liquidity measures how quickly an asset can be converted to cash, and healthy marketplaces require liquidity. Therefore, all the provided answers apply.
Digital advertising operates as a marketplace where advertisers and publishers interact. The concept of liquidity, which measures how quickly an asset can be converted to cash, is crucial in this context. Liquidity ensures that transactions can occur smoothly and efficiently within the digital advertising ecosystem. Advertisers need to be able to convert their advertising investments into tangible results, such as customer acquisitions or sales. Publishers, on the other hand, rely on liquidity to monetize their advertising inventory and generate revenue. The ability to convert digital assets, such as ad impressions or clicks, into cash quickly is essential for the overall functioning and sustainability of the digital advertising marketplace.
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