"It is easier to identify good prospects and close sales at a trade show."
The reason behind this is that trade shows typically bring together industry professionals and interested parties, creating a targeted audience for your products or services. By being in such an environment, it is easier to identify potential customers who are more likely to be interested in your offerings, thus increasing your chances of closing sales.
To make the most out of prospecting at trade shows, consider the following steps:
1. Research and prepare beforehand: Understand the trade show's target audience and tailor your marketing materials accordingly.
2. Set up an attractive and informative booth: Make sure your booth grabs attention and provides valuable information about your products or services.
3. Engage with attendees: Strike up conversations, answer questions, and demonstrate your offerings to make a lasting impression.
4. Collect contact information: Encourage attendees to leave their contact details for future follow-ups.
5. Follow up promptly: After the trade show, reach out to the prospects to further discuss their needs and how your products or services can help them.
By following these steps, you can increase your chances of identifying good prospects and closing sales at trade shows.
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Cost-push inflation is caused by
increasing input prices. Which of the
following would NOT contribute to
increasing input prices?
A. expansionary monetary policy
B. a sharp decrease in the supply of oil
C. a sudden decrease in access to coal
Q9. WE Company has completed all operating budgets other than the income statement for 2024. Selected data from these budgets follow.
Sales: $350,000
Purchases of raw materials: $145,000
Ending inventory of raw materials: $15,000
Direct labor: $40,000; Manufacturing overhead: $73,000, including $3,000 of depreciation expense
Selling and administrative expenses: $36,000 including depreciation expense of $1,000; Interest expense: $1,000
Principal payment on note: $2,000; Dividends declared: $2,000 and Income tax rate: 30%
Other information:
Assume that the number of units produced equals the number sold.
Year-end accounts receivable: 4% of 2024 sales.
Year-end accounts payable: 50% of ending inventory of raw materials.
Interest, direct labor, manufacturing overhead, and selling and administrative expenses other than depreciation are paid as incurred.
Dividends declared and income taxes for 2014 will not be paid until 2015.
Instructions
(a) Calculate budgeted cost of goods sold.
(b) Prepare a budgeted income statement for the year ending December 31, 2014.
(c) Prepare a budgeted balance sheet as of December 31, 2014
Answer:
(a) To calculate the budgeted cost of goods sold, we need to use the following formula:
Beginning Inventory of Raw Materials + Purchases of Raw Materials - Ending Inventory of Raw Materials + Direct Labor + Manufacturing Overhead = Total Manufacturing Costs
$0 (assuming no beginning inventory of raw materials) + $145,000 - $15,000 + $40,000 + $73,000 = $243,000
Then, we can use the following formula to calculate the budgeted cost of goods sold:
Total Manufacturing Costs + Beginning Finished Goods Inventory - Ending Finished Goods Inventory = Cost of Goods Sold
$243,000 + $0 - $0 = $243,000
Therefore, the budgeted cost of goods sold is $243,000.
(b) Using the information above, we can prepare a budgeted income statement for the year ending December 31, 2014 as follows:
WE Company
Budgeted Income Statement
For the Year Ending December 31, 2014
Sales $350,000
Cost of Goods Sold $243,000
Gross Profit $107,000
Selling and Administrative Expenses $36,000
Depreciation $1,000
Interest Expense $1,000
Income before Taxes $69,000
Income Tax Expense $20,700
Net Income $48,300
(c) Using the information above, we can prepare a budgeted balance sheet as of December 31, 2014 as follows:
WE Company
Budgeted Balance Sheet
As of December 31, 2014
Assets
Cash TBD
Accounts Receivable TBD
Inventory of Raw Materials $15,000
Finished Goods Inventory TBD
Total Assets TBD
Liabilities and Stockholders' Equity
Accounts Payable TBD
Note Payable TBD
Stockholders' Equity TBD
Total Liabilities and Stockholders' Equity TBD
To complete the budgeted balance sheet, we need additional information such as the amount of cash, accounts receivable, finished goods inventory, note payable, and stockholders' equity.
If Canada were to export $100 billion of goods and services and import $150 billion of goods and services, and there were no other factor income or transfers, then the balance on the financial account would be:
If Canada were to export $100 billion of goods and services and import $150 billion of goods and services, with no other factor income or transfers, then the balance on the financial account would be f $50 billion. This is because the financial account records all transactions involving the acquisition or disposal of financial assets and liabilities between domestic residents and non-residents.
Step 1: Determine the trade balance.
The trade balance is the difference between the value of exports and imports.
Trade balance = Exports - Imports
Trade balance = $100 billion - $150 billion
Trade balance = -$50 billion (a deficit)
Step 2: Calculate the balance on the financial account.
Since there are no other factor income or transfers, the balance on the financial account would be the opposite of the trade balance, as the financial account measures the net change in ownership of national assets.
Financial account balance = -Trade balance
Financial account balance = -(-$50 billion)
Financial account balance = $50 billion (a surplus)
In this scenario, the balance on the financial account would be a surplus of $50 billion. This means that Canada is experiencing a net inflow of financial assets, which could be due to foreign investments, loans, or other financial transactions.
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The cost of making a shirt is half of what the shirt normally sells for. Today, however, the shirt is at a 15% discount from its normal price. What is the current price of the shirt?
(A) 1.8 times the cost to make the shirt.
(B) 0.85 times the cost to make the shirt.
(C) 1.85 times the cost to make the shirt.
(D) 1.7 times the cost to make the shirt.
(E) 0.7 times the cost to make the shirt.
Let's assume the normal selling price of the shirt is P. According to the information given, the cost of making the shirt is half of the normal selling price, which is P/2.
The shirt is currently at a 15% discount from its normal price. This means the current selling price is 85% of the normal price, or 0.85P.
We are asked to find the relationship between the current price and the cost to make the shirt.
The current price (0.85P) should be related to the cost to make the shirt (P/2).
Dividing the current price by the cost to make the shirt:
(0.85P) / (P/2) = (0.85/1) * (2/P) = 1.7/P
Therefore, the current price of the shirt is 1.7 times the cost to make the shirt.
The correct answer is (D) 1.7 times the cost to make the shirt.
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Which control standard is stated most effectively?
Multiple Choice
Praise employees more often this month.
Empower employees to make more decisions next year.
Increase sales of our top-end product from 2000 in the first quarter to 3000 during the same period by 2024.
Cut the number of finished product rejects.
The control standard that is stated most effectively is: Increase sales of our top-end product from 2000 in the first quarter to 3000 during the same period by 2024.
What is meant by the term control standard?This is the term that is used to refer to all of the set standards in an organization that has the ability of taking care of several measures as well as their control and all forms of corrective measures.
It helps in the comparison of the subsequent performance with the performance that used to exist.
Hence we would say that the answer is Increase sales of our top-end product from 2000 in the first quarter to 3000 during the same period by 2024.
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The pipe located underneath Jiro’s kitchen sink was leaking and he did not know how to fix it. He called a plumber who agreed to come fix the leaking pipe in exchange for $125 plus the cost of any parts. The plumber went to Jiro’s home, removed the old pipe that was leaking, and replaced it with a new pipe that the plumber brought with her. When the plumber was finished, she told Jiro that the total cost was $140 and Jiro promptly paid her. Was this a voluntary exchange? Why or why not?
A
Yes, because both parties willingly entered the exchange and benefited from it.
B
Yes, because one party exchanged money with another party for a good or service.
C
No, because Jiro was not aware of the final cost before he agreed to the exchange.
D
No, because the plumber’s service was not equal in value to the money paid by Jiro.
Answer:
A
Explanation:
It’s not b
The given statement clearly states that it was a voluntary exchange because both parties willingly entered the exchange and benefited from it. Hence, Option A is correct.
What is a voluntary exchange?
Buyers and sellers engaging in market exchanges voluntarily and freely is known as voluntary exchange. A basic tenet of both classical and neoclassical economics, which serve as the foundation for modern mainstream economics, is voluntary exchange.
A transaction when two persons freely exchange products or services is referred to as a voluntary exchange. This happens in a market economy, a form of economy where both parties to an interaction benefit from it and come out ahead than they did before.
Given that both parties entered the voluntary exchange and benefited from it, it is apparent that the transaction was voluntary.
Therefore, Option A is correct.
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Which expectation of an employer involves seeing employees dress appropriately and arrive at work on time?
Employees are expected to be punctual and dress appropriately, thus maintaining_____.
Answer:
office decorum
Explanation:
The term workplace decorum, in plain terms, refers to the basic collection of such rules that aim to make the workplace atmosphere a nicer environment to settle in. The term "office decorum" may make it look dense as well as packed with several implications, but in actuality it is a collection of basic instructions that you'll have to examine in an organization to work around each other.
Answer:
Professional Decorum
Explanation:
edmentum
the buyer of a put expects the price of the underlying stock to rise. question content area bottom part 1 true false
The statement is false. The buyer of a put option expects the price of the underlying stock to fall, not rise. A put option gives the holder the right, but not the obligation, to sell the underlying asset (in this case, the stock) at a predetermined price (strike price) within a specified period. By purchasing a put option, the buyer is essentially betting that the stock price will decline below the strike price before the option's expiration. This allows the buyer to sell the stock at a higher price than the market value, resulting in a profit. Therefore, the buyer of a put option is anticipating a downward movement in the stock's price, not an increase.
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Find the average rate of change of the tuition and fees at public two-year colleges. the average rate of change is $ nothing per year. (simplify your answer. round to the nearest cent as needed.)
The average change in the tuition in the school is $1748.30 per year
How to find the average rate of changeThe formula would be
y2 -y1 / x2 - x1
The value for y1 = 19890
y2 = 30380
x2 = 2011
x1 = 2005
We would have to put these values in the formula that we have above such that we would be having:
30380 - 19890 / 2011 - 2005
10490 / 6
= $1748.30
Hence we would say that the average rate of change is $1748.30 per year.
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Assume laura has a managing board that includes members from the jojo maman bebe sales, operations, and finance departments. Based solely on this information, what type of team would this most likely be?.
Based on this information, they would be considered a cross functional team, made up of professionals from different specializations.
What is a cross functional team?It is a group of people with different but complementary professional experiences and skills who work for a shared goal.
The members of this type of team have and contribute different academic backgrounds that nurture the group, in addition to each one having a very different profile and an experience that enriches the whole.
Therefore, we can conclude that based on this information, they would be considered a cross functional team, made up of professionals from different specializations.
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the purpose of _______ is to build selective demand.
Persuasive advertising serve as kind of advertising that build selective demand.
Persuasive advertising can be regarded as a form of product promotion which convince the potential customer in a persuasive manner to purchase a specific product.It is a kind of advertising that bring about Selective demand whereby demand for a specific brand is been set as a result of the advert to the potential customer.
Therefore, Persuasive advertising is the correct term.
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To examine
the weekly payroll of all employees, one would look at the:
To examine the weekly payroll of all employees, one would look at the: d. payroll register.
What is the payroll register?The payroll register is a book or record that is used to fill in the details of all the employees and their payment logs. A record of this register is often kept in good condition in case of any future discrepancies that will have to be resolved.
A person who wants to examine the weekly payroll of all employees in an organization must be able to look at the payroll register to know what is obtainable. There, he would find the names of the employees, their job roles and payment record.
Options:
a. W-4
b. employee earnings record
c. W-2
d. payroll register.
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In which life cycle phase do project sponsors become most actively involved in the project?
The life cycle phase in which project sponsors become most actively involved in the project is the Initiation phase. Read below about life cycle phase.
What is a life cycle phase in project?The project life cycle involves the procedures required for project managers to successfully manage a project from begining to end.
What are the phases to the project life cycle?There are five (5) phases to the project life cycle and they include the following:
initiating, planning, executing, monitoring/controlling, and closing.Therefore, the correct answer is as given above.
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As depicted in _________________________________, it is necessary to give up some of one good to gain more of the other good. the production possibilities frontier allocative efficiency scarcity utility
Answer:utility
Explanation:
I need help on these two. 15 pts. Brainliest...
Reasons why allocation of resources is influenced by demand and supply:
Which of the following statement best describes the concept of opportunity cost? What's done is done. There ain't no such thing as a free lunch. Let it go. There's no business like show business.
Opportunity cost highlights the idea that every decision we make involves trade-offs and sacrifices in terms of the alternatives we could have chosen.The statement "There ain't no such thing as a free lunch" best describes the concept of opportunity cost.
This phrase suggests that nothing is truly free and that every choice we make has a cost associated with it. In economic terms, opportunity cost refers to the value of the next best alternative that is given up when making a decision. It implies that when we choose one option, we are forgoing the benefits we could have gained from choosing another option. Therefore, opportunity cost highlights the idea that every decision we make involves trade-offs and sacrifices in terms of the alternatives we could have chosen.
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as it is currently written, the u.s. tax code recognizes several types of taxable income, including: • active, or , income • passive income • portfolio, or , income • tax-deferred and/or tax-free income
The U.S. tax code recognizes several types of taxable income, including active income, passive income, portfolio income, and tax-deferred or tax-free income. These categories define different sources and characteristics of income for tax purposes.
The U.S. tax code categorizes taxable income into various types to account for different sources and treatment of income. Here are the four types mentioned:
1. Active Income: This refers to income earned from active participation in a trade or business. It includes wages, salaries, self-employment income, and income from partnerships or sole proprietorships. Active income is typically subject to regular income tax rates.
2. Passive Income: Passive income is generated from investments in which the taxpayer has limited or no active participation. Examples include rental income, royalties, and income from limited partnerships. Passive income may be subject to specific tax rules, such as the passive activity loss limitations.
3. Portfolio Income: Also known as investment income, portfolio income includes income from investments in stocks, bonds, mutual funds, and other financial instruments. It encompasses dividends, interest, and capital gains from the sale of investments. Tax rates on portfolio income can vary depending on the holding period and the taxpayer's income level.
4. Tax-Deferred and/or Tax-Free Income: This category includes income that is either deferred from taxation or exempt from taxes altogether. Examples include contributions to retirement accounts like 401(k) plans or individual retirement accounts (IRAs), where the income grows tax-deferred until withdrawal.
Additionally, certain types of income, such as interest from municipal bonds or qualified distributions from a Roth IRA, may be tax-free.
In summary, the U.S. tax code recognizes various types of taxable income, including active income, passive income, portfolio income, and tax-deferred or tax-free income. Understanding these distinctions helps taxpayers determine the appropriate tax treatment and applicable tax rates for their specific income sources.
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Which is an example of a small business showing social responsibility to individuals within the company?
A. starting an office recycling program
B. developing sustainable business practice
C. donating money to local organizations
D. allowing employees to work from home
Starting an office recycling program, developing sustainable business practice and donating money to local organizations are examples of a small business showing social responsibility to individuals within the company.
Company have a social responsibility to the communities in which they operate. This includes ensuring that they are good corporate citizens, providing support for local causes and charities, and protecting the environment.
Sustainable business is a term that is often used to describe businesses that are environmentally friendly or that have a positive social impact.
Hence, the correct options are "A, B & C".
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Company X is interested in improving its compliance with internal control procedures. During 20X1, Company X determined that compliance with internal control procedures was 92%. On December 31, 20X2, Company X took a random sample of 165 instances where internal controls should have been followed and determined that internal controls were followed 153 times. Can Company X conclude (at the .05 significance level) that the level of compliance with internal control procedures increased in 20X2 ?
No, Company X cannot conclude (at the .05 significance level) that the level of compliance with internal control procedures increased in 20X2.
What statistical analysis can be performed to determine if there was a significant increase in compliance?To determine if there was a significant increase in compliance with internal control procedures in 20X2, we need to perform a hypothesis test. The null hypothesis (H₀) would state that there was no increase in compliance, while the alternative hypothesis (H₁) would state that there was an increase. Since we are comparing proportions, we can use a two-sample z-test.
Let's calculate the test statistic:
First, determine the sample proportion for 20X1:
p₁ = 92% = 0.92
Next, calculate the sample proportion for 20X2:
p₂ = 153/165 ≈ 0.927
Now, calculate the standard error:
SE = √[(p₁(1-p₁))/n₁ + (p₂(1-p₂))/n₂]
= √[(0.92(1-0.92))/n₁ + (0.927(1-0.927))/n₂]
Assuming a significance level of 0.05, we need to find the critical z-value from the standard normal distribution. If the test statistic falls beyond this critical value, we can reject the null hypothesis.
Finally, calculate the test statistic:
z = (p₂ - p₁) / SE
Compare the test statistic with the critical z-value to make a decision regarding the null hypothesis.
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Sergeant Kenneth Riley used videos of a fellow officer, not for training purposes, but for purposes of getting a fellow officer disciplined. He showed the videos to those within the department who would not have authorization to view them. Riley was indicted for unauthorized use of a computer and unauthorized access and disclosure of computer data. Riley moved to have the indictment dismissed. What should the court do with the case and why? [New Jersey v. Riley, 988 A. 2d 1252 (N. J. 2009)]
The court should deny content loaded Sergeant Kenneth Riley's motion to have the indictment dismissed.
This is because Sergeant Riley violated the law by using the videos of a fellow officer for unauthorized purposes and by showing them to individuals who did not have the authorization to view them. The unauthorized use of a computer and the unauthorized access and disclosure of computer data are both illegal actions, and Riley should be held accountable for his actions.
The court should therefore proceed with the case and allow the prosecution to present evidence against Riley in order to determine whether he is guilty of the charges against him.
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after six months as a manager, new managers typically believe their job is
After six months in management, rookie managers frequently think their jobs are simple.
A manager is someone who is in charge of planning, organising, supervising, and evaluating the work of a team of people. They also give feedback, direction, and instruction to make sure the work is done correctly, effectively, and efficiently.
Like everyone in a new position, new managers need time to get accustomed to and adapt to their new position. After six months in management, rookie managers frequently think their jobs are simple. This is primarily due to the fact that a new manager feels more at ease in their role after six months of experience.
They would have an understanding of the company's policies and procedures, be able to assign tasks to their team successfully, and have good communication skills.
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What show is considered the first netflix original?.
Answer:
House of Cards
Explanation:
Stan only has 1212 years until he retires. He is going to deposit money into an account with 3.6\%3.6% interest, compounded monthly.
For each question round your final answer to the nearest cent. Assume the interest rate stays the same while the account is open. Also, assume Stan does not have any other money in this account.
How much will be in the account if he deposits the same \$50.00$50.00 each month?
How much will be in the account if he deposits \$100.00$100.00 each month?
How much will be in the account if he deposits \$150.00$150.00 each month?
How does doubling or tripling his payment impact his ending account balance?
By tripling Stan's monthly payment, his ending account balance is more than tripled.
To calculate the future value of a series of regular deposits, we can use the formula:
FV = PMT x (((1 + r/n)^(n*t)) - 1)/(r/n)
Where:
FV: Future Value
PMT: Payment amount per period
r: Annual interest rate
n: Number of compounding periods per year
t: Number of years
For this question, we are given that Stan will deposit the same amount each month, with an annual interest rate of 3.6%, compounded monthly.
Therefore, we can plug in the values and solve for the future value for each scenario:
If he deposits $50.00 each month:
PMT = 50.00
r = 0.036/12 = 0.003
n = 12
t = 1212/12 = 101
FV = 50.00 x (((1 + 0.003)^ (12*101)) - 1)/(0.003) ≈ $70,266.30
If he deposits $100.00 each month:
PMT = 100.00
r = 0.036/12 = 0.003
n = 12
t = 1212/12 = 101
FV = 100.00 x (((1 + 0.003)^ (12*101)) - 1)/(0.003) ≈ $140,532.61
If he deposits $150.00 each month:
PMT = 150.00
r = 0.036/12 = 0.003
n = 12
t = 1212/12 = 101
FV = 150.00 x (((1 + 0.003)^ (12*101)) - 1)/(0.003) ≈ $210,798.91
If he doubles his payment to $100.00 each month:
PMT = 100.00 x 2 = 200.00
r = 0.036/12 = 0.003
n = 12
t = 1212/12 = 101
FV = 200.00 x (((1 + 0.003)^ (12*101)) - 1)/(0.003) ≈ $281,065.22
By doubling Stan's monthly payment, his ending account balance approximately doubles as well.
If he triples his payment to $150.00 each month:
PMT = 150.00 x 3 = 450.00
r = 0.036/12 = 0.003
n = 12
t = 1212/12 = 101
FV = 450.00 x (((1 + 0.003)^ (12*101)) - 1)/(0.003) ≈ $791,396.73
By tripling Stan's monthly payment, his ending account balance is more than tripled.
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Which best compares and contrasts the teaching and training careers and the professional support careers? Both careers try to support student success; however, teaching and training careers involve direct instruction of students. Both careers help students learn; however, teaching and training careers are involved in running the school. Both careers are increasing the number of available jobs; however, professional support career earns less money. Both careers have support careers; however, professional support careers assist in the classroom.
Answer: A, Both careers try to support student success; however, teaching and training careers involve direct instruction of students.
Explanation:
Edge 2020.
write five safety measures that should followed while working at industrial business
Answer:
The safety measures that we should follow while working at industrial business are:
1. wear Safety Equipment .
2. Prevent Slips and Trips.
3. Use Equipment and Tools properly.
4. Keep work areas clean.
5. Inform supervisor of unsafe conditions.
Explanation:
Thankyou ❤
A country has an absolute advantage in the production of a good if that country _____ a. has the lowest opportunity cost of producing the good, regardless of whether it is produced using the fewest resources. b. can produce the good using fewer resources than another country would require. c. has the greatest opportunity cost of producing the good, regardless of whether it is produced using the fewest resources. d. has the greatest opportunity cost of producing the good and can sell it at the highest price. e. has the lowest opportunity cost of producing the good and can sell it at the highest price.
Answer:
B
Explanation:
less resources are used and the country can also earn the same amount of money as the other countries with using less resources
A country has an absolute advantage in the production of a good if that country "can produce the good using fewer resources than another country would require". The correct option is B.
The country has an absolute advantage if it can produce a good using fewer resources than another country that means that this country is really good at making that product efficiently.
For example, the two countries making the same thing like cars. If Country A can make a car using fewer materials, time and effort than Country B then Country A has an absolute advantage in car production.
It's like being really good at making something with less waste and fewer expenses and making it more efficient overall.
Absolute advantage is about being the best at making a particular product by using as little as possible to get the job done.
Therefore, the correct option is B.
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Cocoa Beach Company is considering replacing a machine that is presently used in the production of its product. The following data are available:
Old Machine New Machine
Original cost $200,000 $160,000
Useful life in years 10 5
Current age in years 5 0
Book value $100,000 ‑
Disposal value now $32,000 ‑
Disposal value in 5 years 500 2000
Annual cash operating costs $20,000 $14,000
Ignoring income taxes, the difference in cost between the old and new machine is $____
Ignoring income taxes, the difference in cost between the old and new machines is $96,366.
The given data is;
Initial cost = $200,000
The Annual operating cost = $20,000
Useful life in years= 10 years
Current period= 5 years
Book value current=$100,000
Disposal value present= $32,000
Disposal value in 5 years= $500
To calculate the present value,
PV = CF / (1 + r)^n
PV(initial cost) = $200,000 / (1 + 0.1)^5
PV(initial cost) = $110,974
PV(operating costs) = $20,000 x ((1 - (1 + 0.1)^-10) / 0.1)
PV(operating costs) = $116,745
PV(disposal value now) = $32,000 / (1 + 0.1)^5
PV(disposal value now)= $18,644
PV(disposal value in 5 years) = $500 / (1 + 0.1)^5 + $100,000 / (1 + 0.1)^5
PV(disposal value in 5 years) = $68,504
For new machines,
PV(initial cost) = $160,000 / (1 + 0.1)^0
PV(initial cost)= $160,000
PV(operating costs) = $14,000 x ((1 - (1 + 0.1)^-5) / 0.1)
PV(operating costs = $57,275
PV(disposal value in 5 years) = $2,000 / (1 + 0.1)^5 = $1,226
Total PV of the new machine = $160,000 + $57,275 + $1,226 = $218,501
Therefore the total difference between the two machines is,
$314,867 - $218,501 = $96,366.
Therefore, Ignoring income taxes, the difference in cost between the old and new machine is $96,366.
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7. Name 5 main decision makers in macroeconomics
Answer:
1. Households
2. Firms
3. Governments
4. "The Rest of the World"
I don't know a good fifth
Explanation:
Which of these is an example of using secondary data for market research?
A. Interviewing a customer after making a purchase
B. Using census data to find information about your target market
C. Conducting a customer satisfaction survey
D. Observing a focus group test a company's new product prototype
Answer:
B. Using census data to find information about your target market
Explanation:
Using census data to find information about your target market is an example of using secondary data for market research. Option (b) is correct.
What do you mean by Focus?Focus is a center of activity, attraction, or attention.
Secondary data is information that was gathered earlier by another party. questionnaires, personal interviews, observations, experiments, etc. Publications, websites, books, journal articles, internal documents, etc. produced by the government.
Therefore, Option (b) is correct. Using census data to find information about your target market is an example of using secondary data for market research.
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